Service line / AI Strategy & Advisory
A clear direction for AI.
Understand where AI belongs, what needs to change and how to move forward with a practical, owned plan.
What this practice covers.
AI Strategy & Consulting
Most companies know AI matters but cannot agree internally on where to start, who owns it, or how to measure it. The result is a string of disconnected pilots that never compound.
AI Content Strategy
Most “content strategy” is a spreadsheet of topics with no system behind it. Output is inconsistent, AI tools are used ad hoc, and nothing compounds.
Data & Systems Readiness
Disconnected systems, unclear permissions and inconsistent data can block an otherwise promising project.
AI Governance & Enablement
AI tools spread faster than policies. Teams need to know what is permitted, who reviews outputs and when to escalate.
AI Pilot Recovery
A convincing demo is not the same as a dependable business process. Integration gaps, missing feedback and unclear ownership can stall delivery.
AI Workshops & Training
Generic AI training covers ChatGPT basics and leaves teams with curiosity but no applied skill. Adoption stalls within weeks.
From friction to a defined brief
Start with the problem. Build the right response.
A useful engagement connects the business need to concrete deliverables and clear responsibilities.
The goal is clear, but the scope is not.
We map the users, systems and constraints before agreeing deliverables.
The work spans several tools or teams.
We define handoffs, access and approval responsibilities as part of the brief.
A launch alone does not establish success.
We agree acceptance criteria, handover and a method for reviewing what happens next.
Turn competing ideas into a delivery decision.
Each opportunity is assessed against value, readiness and effort. The outcome is a prioritised brief with a named owner, not a list of fashionable tools.
Capture the problem and expected benefit before scoring opportunities.
Review data readiness, access and the work required to deliver.
Agree a shortlist, accountable owners and acceptance criteria.
Illustrative delivery model — not a client system or measured performance.
Capability / Consult
AI Strategy & Consulting
We audit what you actually have, map the highest-value opportunities, and hand you a roadmap built to ship — not to sit in a drive.
The problem we address
Most companies know AI matters but cannot agree internally on where to start, who owns it, or how to measure it. The result is a string of disconnected pilots that never compound.
What is included
- Current-state audit
- AI opportunity-mapping report
- prioritised 90-day roadmap
- governance and tooling recommendations
- one leadership workshop
- 30-day follow-up review
How we approach it
- Full stack-and-workflow audit before any recommendation is made.
- Opportunities ranked by revenue/efficiency impact, not novelty.
- Every roadmap ships with at least one implemented quick win, not just a plan.
- Senior-led — the person who advises is the person accountable for the outcome.
From first conversation to handover
- Discovery interviews across leadership and ops
- Stack and data audit
- Opportunity mapping and prioritisation
- Roadmap presentation to leadership
- 30-day implementation check-in
Who this is for
SMEs and scaling B2B companies with no AI roadmap yet; leadership teams who disagree internally on priority; companies that have tried isolated AI pilots without a coherent strategy.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss AI Strategy & ConsultingCapability / Build
AI Content Strategy
Strategy, AI-assisted production, and distribution built as one connected system — mapped to pipeline, not vanity metrics.
The problem we address
Most “content strategy” is a spreadsheet of topics with no system behind it. Output is inconsistent, AI tools are used ad hoc, and nothing compounds.
What is included
- Content pillar and keyword-cluster strategy
- editorial calendar (quarterly)
- AI-assisted production workflow setup
- brand voice and style guide
- distribution plan across owned channels
- monthly performance review
How we approach it
- Strategy first: content pillars mapped to buyer journey stage and keyword value.
- AI used for research, drafting, and repurposing — human-led for judgement, voice, and final edit.
- Distribution built into the plan from day one, not bolted on after publishing.
From first conversation to handover
- Audit existing content and gaps
- Define pillars and keyword clusters
- Build the editorial calendar
- Set up the AI-assisted production workflow
- Launch and review monthly
Who this is for
B2B companies with no consistent content output; teams using AI tools inconsistently across the business; marketing leads who need a system, not a one-off content audit.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss AI Content StrategyCapability / Consult
Data & Systems Readiness
Understand what your systems can support before committing to an AI build.
The problem we address
Disconnected systems, unclear permissions and inconsistent data can block an otherwise promising project.
What is included
- System inventory and integration map
- API availability and data quality assessment
- Access and permission mapping
- Bridge-versus-replace recommendation
- Phased remediation roadmap
How we approach it
- Start with the current process, data and constraints.
- Agree a named owner and measurable acceptance criteria.
- Test, document and hand over before expanding the scope.
From first conversation to handover
- Discover the process and agree scope
- Design the approach and acceptance checks
- Deliver and review with your team
- Validate, document and plan ongoing support
Who this is for
Businesses with a defined operational need and an internal owner available to work with the delivery team.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss Data & Systems ReadinessCapability / Consult
AI Governance & Enablement
Give your team an agreed way to use AI, with documented controls and human oversight. This is operational governance support; legal advice and certification are outside scope.
The problem we address
AI tools spread faster than policies. Teams need to know what is permitted, who reviews outputs and when to escalate.
What is included
- AI inventory and use-case register
- Risk and oversight workshop
- Acceptable-use policy draft
- Logging and review design
- Role-specific team briefing
How we approach it
- Start with the current process, data and constraints.
- Agree a named owner and measurable acceptance criteria.
- Test, document and hand over before expanding the scope.
From first conversation to handover
- Discover the process and agree scope
- Design the approach and acceptance checks
- Deliver and review with your team
- Validate, document and plan ongoing support
Who this is for
Businesses with a defined operational need and an internal owner available to work with the delivery team.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss AI Governance & EnablementCapability / Build
AI Pilot Recovery
Diagnose the failure, recover what is useful and rebuild one workflow against measurable acceptance criteria.
The problem we address
A convincing demo is not the same as a dependable business process. Integration gaps, missing feedback and unclear ownership can stall delivery.
What is included
- Failure diagnosis and dependency review
- Salvage-versus-rebuild recommendation
- One prioritised workflow rebuild
- Evaluation set and acceptance criteria
- Runbook, rollback plan and handover
How we approach it
- Start with the current process, data and constraints.
- Agree a named owner and measurable acceptance criteria.
- Test, document and hand over before expanding the scope.
From first conversation to handover
- Discover the process and agree scope
- Design the approach and acceptance checks
- Deliver and review with your team
- Validate, document and plan ongoing support
Who this is for
Businesses with a defined operational need and an internal owner available to work with the delivery team.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss AI Pilot RecoveryCapability / Consult
AI Workshops & Training
Half-day to two-day sessions for leadership, marketing, or ops teams — built around your actual tools and your actual data.
The problem we address
Generic AI training covers ChatGPT basics and leaves teams with curiosity but no applied skill. Adoption stalls within weeks.
What is included
- Pre-session stakeholder survey
- custom session content
- live working session (half-day or full-day)
- a tailored prompt library (20–50 prompts)
- a recording and written summary
- 14-day email support for follow-up questions
How we approach it
- Sessions built around the client’s real tools, files, and workflows — never generic slides.
- Every session ends with at least one live, working prompt or automation the team takes away.
- Role-specific tracks (leadership, marketing, ops, customer service) rather than one-size-fits-all.
From first conversation to handover
- Survey current AI usage and pain points
- Build session content against real workflows
- Deliver the live session
- Hand over prompt library and recording
- Follow-up support window
Who this is for
Leadership teams piloting AI adoption; marketing or ops teams with access to AI tools but low confidence using them; companies preparing for a larger AI rollout who want staff bought in first.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss AI Workshops & TrainingPackages for this service line.
AI Readiness Audit
£950–£1,500, fixed by company size and scope.
Leadership teams who want a credible, independent starting point before committing budget to a bigger AI engagement.
Scope & delivery
- Current-state stack and workflow audit
- AI readiness scorecard
- Top 5 opportunity shortlist, ranked by impact and effort
- One findings presentation to leadership
- Clear next-step recommendation (which package, if any, fits next)
1–2 weeks from kickoff to findings presentation.
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
AI Launchpad
£3,500–£8,000 per project.
SMEs beginning their AI adoption journey who need a structured first engagement with real, implemented outcomes — not just a strategy document.
Scope & delivery
- Full marketing tech stack audit
- AI opportunity-mapping report
- 3× automation implementations
- Custom prompt library (50+ prompts)
- Half-day team training workshop
- 30-day post-launch support
6-week intensive sprint.
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
AI Opportunity Audit
£2,400
For teams with a defined operational need, an available project owner and access to the systems in scope.
Scope & delivery
- Two 90-minute discovery workshops
- Process inventory across 3 departments
- Time-and-error quantification per process
- Systems & data readiness assessment
- Ranked opportunity roadmap with costed options
- Risk and compliance flags
- 60-minute readout to leadership
10 working days
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
Data & Systems Readiness Assessment
£3,500
For teams with a defined operational need, an available project owner and access to the systems in scope.
Scope & delivery
- System inventory and integration surface map
- API availability and data quality scoring
- Access, permission and PII mapping
- Bridge-vs-replace recommendation with costs
- Phased sequencing plan
10–15 working days
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
AI Governance Baseline
£4,000
For teams introducing AI controls and ownership. Operational support only; legal advice and certification are excluded.
Scope & delivery
- AI system inventory and use-case register
- Risk classification against EU AI Act categories
- Gap analysis toward ISO/IEC 42001 structure
- Acceptable-use and shadow-AI policy
- Human-oversight and logging design
- Remediation plan with owners and dates
15 working days
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
Pilot Recovery
£9,900
For teams with a defined operational need, an available project owner and access to the systems in scope.
Scope & delivery
- Failure diagnosis against the five causes
- Salvage-vs-rebuild recommendation
- Rebuild of the highest-value workflow
- Eval harness and accuracy baseline
- Executive-ready results pack
6 weeks
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
No packages in this selection. Choose another engagement type.
Before we begin.
Do we need a finished specification?
No. Start with the business goal, the current process and the main constraint. We can use a focused discovery engagement to turn that starting point into a brief.
Can you work with our existing systems?
We assess available access, integration routes and data quality before recommending changes. A replacement is not assumed.
How are scope and pricing agreed?
Catalogue prices describe starting points. Deliverables, exclusions, third-party fees, tax treatment and payment terms are confirmed in a written proposal before work starts.
What happens after launch?
We agree operational ownership, documentation, training and support needs as part of the engagement. Ongoing work is scoped separately where required.
Ready to define the next step?
Let’s scope ai strategy & advisory around your needs.
Tell us the goal and the constraint. We will help shape the right starting point.