Service line / Growth Marketing
One connected route to growth.
Bring discovery, campaigns, content and customer systems together around agreed business goals and useful measurement.
What this practice covers.
SEO & GEO Optimisation
Search traffic is splitting between traditional engines and AI answer engines (ChatGPT, Claude, Perplexity, AI Overviews). Most SEO work still only optimises for the first half of that split.
Paid Media & AI Bidding
Paid media performance plateaus when creative testing can’t keep pace with the algorithm’s appetite for fresh signals, and when bid strategy is set-and-forget rather than continuously optimised.
Social Media Content & Management
Social media gets deprioritised the moment a business gets busy, leading to inconsistent posting, stale brand presence, and missed engagement — the exact moments when consistency matters most.
CRM & Marketing Automation
Most CRMs are under-used because they were configured around the software’s defaults, not the business’s actual sales process — so reps work around it instead of in it.
Analytics & Attribution
Most companies cannot confidently say which channels drive revenue — tracking is half-broken, attribution is last-click by default, and dashboards get ignored because nobody trusts them.
Reputation & Local Presence
Outdated listings and unanswered reviews undermine the confidence created by a good website.
From friction to a defined brief
Start with the problem. Build the right response.
A useful engagement connects the business need to concrete deliverables and clear responsibilities.
The goal is clear, but the scope is not.
We map the users, systems and constraints before agreeing deliverables.
The work spans several tools or teams.
We define handoffs, access and approval responsibilities as part of the brief.
A launch alone does not establish success.
We agree acceptance criteria, handover and a method for reviewing what happens next.
Connect acquisition to a useful follow-up.
Discovery brings the right audience to the right message. An agreed conversion event connects campaign measurement to the CRM and the next conversation.
Match channel and message to the audience you intend to reach.
An appropriate landing page or form captures meaningful intent.
Connect the enquiry to an owner and review the agreed conversion events.
Illustrative delivery model — not a client system or measured performance.
Capability / Build
SEO & GEO Optimisation
The future of search is split — visibility now means winning in both the algorithm and the model.
The problem we address
Search traffic is splitting between traditional engines and AI answer engines (ChatGPT, Claude, Perplexity, AI Overviews). Most SEO work still only optimises for the first half of that split.
What is included
- Technical SEO audit and fixes
- keyword and topic cluster strategy
- on-page and schema implementation
- GEO content restructuring guidance
- llms.txt setup and maintenance
- monthly visibility report across both traditional and AI-citation metrics
How we approach it
- Technical SEO foundation first (Core Web Vitals, schema, crawlability) — GEO cannot compensate for a broken technical base.
- Content restructured to be quotable: direct answers up top, question-phrased headings, bullet-formatted facts, attributable lines.
- An llms.txt file and explicit AI-crawler policy, kept current as content is published.
From first conversation to handover
- Technical audit
- Keyword/topic strategy
- On-page and schema fixes
- GEO content restructuring
- llms.txt and crawler policy setup
- Monthly reporting
Who this is for
Companies whose organic traffic has plateaued; brands that want to be cited in AI answer engines, not just ranked in Google; anyone publishing content without a structured SEO/GEO system behind it.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss SEO & GEO OptimisationCapability / Build
Paid Media & AI Bidding
AI-assisted bid management paired with high-velocity creative testing — built for efficiency, measured against revenue, not just clicks.
The problem we address
Paid media performance plateaus when creative testing can’t keep pace with the algorithm’s appetite for fresh signals, and when bid strategy is set-and-forget rather than continuously optimised.
What is included
- Channel and budget strategy
- AI-assisted bid management setup (Google, Meta, LinkedIn as relevant)
- creative testing calendar and production pipeline
- weekly performance monitoring
- monthly strategy and budget review
How we approach it
- AI-assisted bid management layered on top of platform-native automation, not replacing human strategy.
- Creative testing velocity matched to the AI Creative Engine output, so the bottleneck is never “we ran out of variants.”
- Reporting tied back to the attribution model, not platform-reported numbers alone.
From first conversation to handover
- Audit current paid performance
- Set channel and budget strategy
- Set up AI-assisted bid management
- Launch the creative testing pipeline
- Weekly monitoring
- Monthly strategic review
Who this is for
Companies with paid budgets but plateaued ROAS; teams who want AI-assisted optimisation without losing strategic control; brands ready to pair paid media with a real creative testing pipeline.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss Paid Media & AI BiddingCapability / Create (New)
Social Media Content & Management
Strategy, content production, scheduling, and light community management — built as a recurring system, not a weekly scramble.
The problem we address
Social media gets deprioritised the moment a business gets busy, leading to inconsistent posting, stale brand presence, and missed engagement — the exact moments when consistency matters most.
What is included
- Content calendar (monthly)
- platform-specific post production (copy + visuals)
- scheduling and publishing
- light community management (replies, basic moderation)
- monthly performance report
How we approach it
- A content calendar built from the same brand and content strategy as everything else Zinerge produces — not a disconnected social-only plan.
- AI-assisted production for volume, with human review for tone and platform fit.
- Monthly reporting tied to actual goals (engagement, lead generation, brand awareness) rather than vanity follower counts.
From first conversation to handover
- Define platform strategy and goals
- Build the monthly content calendar
- Produce and schedule posts
- Light daily community management
- Monthly performance review and calendar adjustment
Who this is for
Businesses with no time or in-house resource to manage social consistently; companies that already invest in content elsewhere and want social to reuse and extend it, not duplicate it; brands needing a steady, professional presence rather than viral growth tactics.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss Social Media Content & ManagementCapability / Build
CRM & Marketing Automation
Architecture, lead scoring, and nurture automation built around your real sales process — not a generic template.
The problem we address
Most CRMs are under-used because they were configured around the software’s defaults, not the business’s actual sales process — so reps work around it instead of in it.
What is included
- Sales process mapping
- CRM architecture and configuration (HubSpot, Salesforce, or custom)
- AI lead scoring and routing setup
- nurture sequence build
- integration with marketing and ad platforms
- team training and adoption support
How we approach it
- Sales process mapped before any CRM configuration happens.
- AI-assisted lead scoring and routing built on real conversion data, not guesswork.
- Adoption is treated as a deliverable — training and change management, not just a config handover.
From first conversation to handover
- Map the sales process
- Architect the CRM
- Build lead scoring and routing
- Build nurture sequences
- Integrate with marketing tools
- Train the team
Who this is for
Sales teams who avoid their own CRM; companies switching CRM platforms; marketing leads who need automation that actually reflects how deals are won, not a generic drip sequence.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss CRM & Marketing AutomationCapability / Build
Analytics & Attribution
Tracking, attribution modelling, and dashboards built so your team trusts the numbers enough to act on them.
The problem we address
Most companies cannot confidently say which channels drive revenue — tracking is half-broken, attribution is last-click by default, and dashboards get ignored because nobody trusts them.
What is included
- Tracking audit (GA4, GTM, CRM)
- first-touch and last-touch attribution setup
- multi-touch model where the sales cycle warrants it
- one consolidated reporting dashboard
- monthly insight summary
- team training on reading the dashboard
How we approach it
- Tracking audit and fix before any modelling — attribution built on broken data is worse than no attribution.
- A model matched to the actual sales cycle (first-touch, last-touch, or multi-touch — chosen, not defaulted).
- One dashboard, not five disconnected ones.
From first conversation to handover
- Audit current tracking
- Fix gaps and instrument correctly
- Build the attribution model
- Build the consolidated dashboard
- Train the team
- Monthly insight review
Who this is for
Marketing leads who cannot prove ROI to leadership; companies running multiple channels with no shared view of what’s working; businesses preparing to scale paid spend who need to trust the baseline first.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss Analytics & AttributionCapability / Create
Reputation & Local Presence
Keep business information consistent and respond to customer feedback with a clear, human-led process.
The problem we address
Outdated listings and unanswered reviews undermine the confidence created by a good website.
What is included
- Business listing audit
- Profile and directory updates
- Customer review-request workflow
- Review monitoring and response drafts
- Monthly visibility and feedback report
How we approach it
- Start with the current process, data and constraints.
- Agree a named owner and measurable acceptance criteria.
- Test, document and hand over before expanding the scope.
From first conversation to handover
- Discover the process and agree scope
- Design the approach and acceptance checks
- Deliver and review with your team
- Validate, document and plan ongoing support
Who this is for
Businesses with a defined operational need and an internal owner available to work with the delivery team.
Before we begin, the proposal confirms the deliverables, dependencies, exclusions and review points. Timing and any ongoing support are agreed for your specific scope.
Discuss Reputation & Local PresencePackages for this service line.
Social Media Growth Retainer
From £950/month
Businesses that need a consistent, professional social presence without dedicating internal time to it daily.
Scope & delivery
- Monthly content calendar and platform strategy
- Post copywriting and visual production
- Scheduling and publishing across agreed platforms
- Light community management (replies, basic moderation) on Growth/Scale tiers
- Monthly performance report
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
Fractional AI CMO
£3,000–£7,000/month.
Companies needing board-level marketing strategy and AI tool governance but not ready for (or not needing) a full-time CMO hire.
Scope & delivery
- 2–3 days/month embedded strategic work
- Board and leadership meeting attendance
- Full marketing strategy ownership
- Agency partner network access
- Hiring and team brief preparation
- AI tool selection and governance
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
AI Growth Engine Retainer
£4,500–£12,000/month.
Companies ready to run their entire AI-powered marketing system as one managed engagement rather than piecing together individual services.
Scope & delivery
- Dedicated AI growth strategist (10 hrs/month)
- Full content ecosystem management (AI-assisted)
- Monthly intelligence briefing
- Paid media strategy and AI bid management
- CRM automation management
- Monthly performance dashboard and insights call
- Quarterly strategy deep-dive
- Continuous prompt and system library updates
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
Revenue Architecture System
£15,000–£50,000 (project) + ongoing retainer.
Scaling B2B companies needing a complete, integrated revenue infrastructure — marketing, sales, and customer success unified into one AI-powered system.
Scope & delivery
- Revenue operations audit and gap analysis
- Custom CRM architecture and build
- AI lead scoring and routing system
- Full marketing automation build
- Sales enablement AI content system
- Attribution and reporting infrastructure
- Ongoing team training programme
- Quarterly RevOps governance reviews
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
AI Visibility Foundation
£4,800
For teams with a defined operational need, an available project owner and access to the systems in scope.
Scope & delivery
- Baseline citation audit across major AI engines
- Entity, schema and machine-readability fixes
- Category-definition content plan
- AI crawler access review
- Monitoring dashboard setup
3 weeks
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
Fractional Head of AI
£3,600/month
For teams with a defined operational need, an available project owner and access to the systems in scope.
Scope & delivery
- Two days per month of strategic work
- Roadmap ownership and vendor selection
- Board and leadership reporting
- Governance oversight
- Team coaching
Ongoing
Final scope, exclusions, third-party costs and tax treatment are confirmed in your proposal.
No packages in this selection. Choose another engagement type.
Before we begin.
Do we need a finished specification?
No. Start with the business goal, the current process and the main constraint. We can use a focused discovery engagement to turn that starting point into a brief.
Can you work with our existing systems?
We assess available access, integration routes and data quality before recommending changes. A replacement is not assumed.
How are scope and pricing agreed?
Catalogue prices describe starting points. Deliverables, exclusions, third-party fees, tax treatment and payment terms are confirmed in a written proposal before work starts.
What happens after launch?
We agree operational ownership, documentation, training and support needs as part of the engagement. Ongoing work is scoped separately where required.
Ready to define the next step?
Let’s scope growth marketing around your needs.
Tell us the goal and the constraint. We will help shape the right starting point.