The problem

A respected practice with a dated website, no online booking, and a patient database of 2,300 people that had never been emailed. New patient flow depended entirely on NHS waiting-list overflow.

What we did

  • Rebuilt the site around treatment pages that answer real patient questions (pain, price ranges, timelines), with online booking and finance options visible.
  • Built an Invisalign funnel: a "Is Invisalign right for me?" quiz lead magnet → AI-personalised email sequence → free consultation booking.
  • Ran a patient reactivation campaign to the dormant database: a friendly 3-email check-up sequence with online booking links.
  • Momentum content: patient education posts and smile transformations (with consent), 20/month.

The results (6 months)

  • Reactivation campaign: 212 bookings from the dormant list → £38,400 in accepted treatment plans from a single campaign costing one month's retainer.
  • Invisalign funnel: 340 quiz completions → 41 consultations → 19 cases started.
  • New patient enquiries: up 2.7×; online booking now takes 64% of appointments, freeing reception.
"We were sitting on a goldmine — our own patient list. Zinerge just knew how to open it."
— Dr. Amara Osei, Principal Dentist