The problem

A growing Etsy shop losing a painful slice of every sale to fees, with no customer relationship to show for it — Etsy owned the customer list. A previous attempt at their own site (DIY builder) converted at 0.4%.

What we did

  • Migrated 140 products to a fast WooCommerce store with proper category architecture and gift-focused navigation.
  • Stripe, PayPal, Klarna and Apple Pay at checkout; UK shipping matrix with free-over-£50 threshold.
  • Abandoned-cart recovery (3-email sequence) and post-purchase review requests, fully automated.
  • Google Shopping + Meta catalogue feeds from day one; AI-enhanced product photography on hero items.

The results (5 months)

  • Store conversion rate: 0.4% → 2.1%
  • Abandoned-cart emails now recover 11% of otherwise-lost revenue every month, hands-free.
  • Repeat purchase rate up 3× now the customer list is theirs.
  • Platform fees saved in year one: projected £4,700+.
"For the first time, the customers are ours. The cart emails alone pay the maintenance plan several times over."
— Ellie Fern, Co-founder