The problem
Twenty years of great work, all won by word of mouth — and a website from 2014 that didn't work on phones. Evening enquiries went to voicemail and then to competitors. "We were invisible unless someone already knew us," says owner Daniel Hartwell.
What we did
- Weeks 1–3: New Growth Site — job galleries by roof type, postcode coverage checker, instant quote form. Google Business Profile rebuilt with 60+ job photos.
- Week 3: AI receptionist live on the website and Facebook — answering "do you cover CV5?", "rough price for a flat roof?", and booking site surveys directly into Daniel's calendar.
- Week 4 onward: Spark content engine posting before/after jobs 3× weekly; automated review requests after every completed job.
The results (90 days)
| Metric | Before | After |
|---|---|---|
| Monthly enquiries | 9 | 31 (3.4×) |
| Google reviews | 7 | 41 (avg 4.9★) |
| Map-pack ranking, "roofer coventry" | Not in top 20 | #2 |
| Out-of-hours enquiries captured | ~0 | 11/month via AI chat |
"The AI receptionist books survey visits while I'm on a roof. The website paid for itself with the first two jobs it brought in."
— Daniel Hartwell, Owner