Glossary
GEO
Generative Engine Optimisation — getting cited by LLMs in their answers.
GTM
Google Tag Manager — the tool for managing tracking tags without code changes.
LCP
Largest Contentful Paint — a Core Web Vital measuring loading performance.
LLM
Large Language Model — a foundation model trained on text (Claude, GPT, Gemini).
LTV
Lifetime Value — total revenue you expect from a customer over their lifetime.
MQL
Marketing Qualified Lead — a lead deemed ready for sales follow-up.
RAG
Retrieval-Augmented Generation — feeding an LLM relevant context at query time.
RevOps
Revenue Operations — the function unifying sales, marketing, and CS systems.
ROAS
Return on Ad Spend — revenue divided by ad cost.
SQL
Sales Qualified Lead — a lead the sales team has confirmed is worth pursuing.
Stop watching demos. Start shipping leverage.
A 30-minute fit call is exactly that — a fit call. No deck. No sales theatre.