Glossary
AIO
AI Overviews — Google's AI-generated answers shown above organic results.
Attribution
Connecting revenue to its source — first touch, last touch, or data-driven.
Bid management
Automated rules that set ad-spend per impression or click based on goal.
CAC
Customer Acquisition Cost — total acquisition spend divided by new customers.
Churn
The rate at which customers stop using your product over a given period.
CMO
Chief Marketing Officer — the senior leader of a marketing function.
CRM
Customer Relationship Management — the system of record for sales contacts.
Embedding
A numeric representation of text used for semantic search and retrieval.
GA4
Google Analytics 4 — the current generation of Google's analytics platform.
GEO
Generative Engine Optimisation — getting cited by LLMs in their answers.
Stop watching demos. Start shipping leverage.
A 30-minute fit call is exactly that — a fit call. No deck. No sales theatre.