Marketing strategy document
Annual, quarterly, monthly cadence
[ Outcome ]
A senior marketing leader who sets strategy, leads your team, reports to the board, and knows how to build AI systems.
The Fractional AI CMO is not a consultant who advises and disappears. Your Zinerge strategist operates as your de facto CMO — attending leadership meetings, leading the marketing function, reporting to the CEO or board, and owning the marketing strategy.
The AI-native angle is what makes this different from a traditional fractional CMO. Your Fractional AI CMO understands how to use AI to scale content, optimise paid media, improve CRM intelligence, and build attribution infrastructure.
[ What's included ]
Every deliverable. No surprises.
Board-level reporting
Monthly deck with commercial attribution
Team leadership
Weekly stand-up, performance management
Agency and vendor management
Briefing, review, contract oversight
AI stack audit and build
Tools, systems, workflows recommended and implemented
Hiring support
JDs, interviews, shortlist review
Positioning and messaging
Brand narrative, ICP definition, value proposition
2 days per week dedicated
Async access beyond those days via Slack
For founders and CEOs at businesses in the £2M–£15M revenue range in one of three situations: their business doesn’t yet have a dedicated marketing lead; their current marketing lead is strong at execution but lacks strategic seniority; or they know they need to hire a full-time CMO and want expert interim leadership during the transition.
Also the right fit for PE-backed businesses in the first 6–12 months post-acquisition, where the marketing function needs restructuring before a permanent hire makes sense.
Businesses that need full-time marketing presence (Fractional is 2 days/week). Businesses that need primarily execution rather than strategy — see the AI Growth Engine Retainer.
[ Comparison ]
vs. the alternatives.
vs. hiring a full-time CMO (£100k–£150k/yr)
Full-time CMOs are right when your business is ready — typically above £15M revenue with a marketing team of 3+. Below that, the Fractional model gives you equivalent strategic quality at £36,000/year, with no recruitment risk and no notice period.
vs. traditional fractional CMO
Hourly fractional CMOs advise. The Zinerge Fractional AI CMO operates — attending meetings, leading the team, owning deliverables. The AI-native expertise is the layer that traditional fractional CMOs can't provide.
You need a CMO. You're not ready to hire one.
That's exactly what this is for. Book a 30-minute call — no sales deck, no commitment. We'll tell you whether the Fractional AI CMO is the right fit for your specific situation.