Revenue Operations Audit
Marketing, sales, CS — data flows, tools, revenue leakage map
[ Outcome ]
A fully integrated AI revenue system — from first marketing touch to renewed and expanded customer.
Revenue Architecture is Zinerge’s most comprehensive engagement. Over 90 days, we design and build the complete AI-powered revenue infrastructure — CRM, lead scoring, pipeline automation, content attribution, CS health models, expansion triggers — integrated into a single system.
Pipeline improves because qualification is smarter. Sales cycle shortens because prospects are nurtured better. Retention improves because at-risk accounts are flagged earlier. Expansion grows because every upgrade opportunity is surfaced proactively.
[ What's included ]
Every deliverable. No surprises.
CRM architecture redesign
HubSpot or Salesforce, rebuilt for AI-readiness
AI lead scoring model
Built on closed-won/lost data
Marketing automation rebuild
AI-triggered nurture, persona-specific sequences
AI content attribution system
Every piece tracked to pipeline contribution
Customer health score model
Unified CS risk and expansion intelligence
Expansion play agent
Weekly automated opportunity surfacing for CS
Executive revenue dashboard
CEO and board-level commercial visibility
Team training and runbook
Marketing, sales, CS — all trained
60-day post-delivery support
Optimisation and troubleshooting
[ FAQ ]
Common questions.
What CRM does this work with?
Primarily HubSpot and Salesforce. We've also built on Pipedrive and custom systems. The architecture principles apply to any CRM — tooling is chosen based on your existing setup.
What does £15,000 cover?
The minimum scope covers the CRM audit, lead scoring build, marketing automation rebuild, and health score model. Larger scopes (dashboard, expansion agent, content attribution) priced from there.
How disruptive is a 90-day RevOps project?
We design to minimise disruption. CRM rebuilds happen alongside your live system, with cutover timed to avoid peak sales periods. Every stage has a rollback plan.
Is this suitable for PE-backed businesses?
Yes — one of our most common enterprise contexts. Revenue Architecture maps directly to PE metrics: pipeline coverage, NRR, CAC payback, expansion ARR.
Your revenue system should compound. Right now it's leaking.
Book a 30-minute discovery call. We'll review your current revenue operations setup, identify the three biggest structural leaks, and give you a clear view of what an engagement would deliver.