Insights
Productized AI: what makes a clean offer
Fixed scope, fixed price, fixed timeline. The anatomy of a productized AI engagement.
How to write a prompt library your whole team can use
The naming conventions, version control, and review cadence that make a prompt library useful.
The real cost of not automating your marketing
A line-by-line model of what manual marketing costs over 24 months.
The 90-day AI implementation playbook
How service businesses can go from zero to one shipped AI workflow in 90 days.
Build, buy, or wait: a framework for non-technical leaders
A decision tree for evaluating AI tools — without becoming a technical expert.
GEO vs SEO: how to get cited by ChatGPT and Perplexity
The structural changes that make your content citation-ready for LLMs.
How to price a productized AI offer
Cost-plus, value-based, or outcome-based — and when to use each.
The retention loop: making LTV the centre of your AI roadmap
Acquisition gets the headlines. Retention pays the bills.
What a working prompt library looks like (with examples)
Three real prompt libraries, what works, and what doesn't.
AI in real estate: the five plays that actually move the pipeline
Which AI plays drive pipeline lift in property — and which are theatre.
Stop watching demos. Start shipping leverage.
A 30-minute fit call is exactly that — a fit call. No deck. No sales theatre.